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From the Publisher?s Desk: How Book Publishing looks from the Other Side (book publishing) Many writers aspire to writing books. Writing a book is a long, involved, difficult process. Book publishing is harder. A writer may submit his book time and time again only to be turned down again and again. He may eventually be successful. Wouldn?t it have been easier to have just gotten published the first time? Is that possible? You can improve your chances if you understand a little bit more about what happens at the publisher?s desk. Book publishers are busy people with several projects crossing their desks every day. They must make fast decisions about what will sell. They must also delegate their time efficiently in order to keep the business running. Only occasionally do publishers actually seek out work. Maybe understanding the work day of a publisher will help you to get a book published. Persistence Has a New Meaning You all know that writers must be persistent. Regardless of how many times you get shot down and your ideas are thrown in the trash, you have to keep going back for more discouragement. The idea is that eventually you?ll make it in the door. If you can get all the way through, you will finally get to the place where more of your work is accepted than declined. When working with the book publishing world, the rule is the same. If you have a book that you know will sell, you can?t give up on getting it onto the publisher?s desk again and again. You probably won?t be sending the entire book, but excerpts from it. As you continually send your manuscript again and again to publisher after publisher, you should try to market it in different ways. Publishers are looking for a particular kind of writing and will dismiss anything that doesn?t look like what they are looking for. Variation in your marketing techniques may turn a rejected book into an accepted book. The Right Stuff Book publishing is a strange area of business. The people?s tastes are somewhat fickle and a book publisher has to keep up with what kinds of books will sell. It seems that technically written mysteries will always have a place on the bookshelves, but it is unclear how many authors readers are willing to get to know. That market may be tied up until Crichton and Grisham are finished. That is just one example from one genre of books though. Publishers have to keep track of what is selling in all areas of literature. The best way for you to get your work noticed is to make it look like the other writing that is selling. Be careful not to imitate style or voice of another author. Write with your own unique words while imitating the use of popular public opinion. Another way to improve your chances of getting your work onto the right publisher?s desk is to find out who?s publishing what. Are You Barking Up the Right Tree? Some publishers specialize in a certain kind of writing. If you are writing a novel, it won?t do you any good to send it to the people who publish technical manuals. How do you find out who is the most likely candidate to publish your work? There are reference manuals at your library that will tell you the kinds of book publishing that is happening. It will contain valuable information leading you to children?s book publishers, novel publishers and textbook publishers. If the handbook at your library is not quite up to date, your next option is to check out the new release and best seller rack at the book store. Buy a few books and read them. You?ll have a much better feel for the market if you are a consumer. Book publishing is a difficult field to break into. It can be helpful to approach the issue from the direction of the publisher. Before you send out your manuscript again, there are things you can do to improve your chances. Change your marketing style so that you just may grab some better attention. Make sure that you are a book consumer yourself. You?ll get a better feel for what?s selling and therefore what a publisher will buy. You?ll also find out who is publishing which types of books. Finally, by buying the product you are trying to sell, you will improve the book economy all together. Publishers need to see people buying books before they can commit to publishing more.

Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be ?only the cool kids will be wearing product XYZ? or ?we know as a respectable home owner you will want to?..? By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don?t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

Some Beginner Tips for Writing a Book (writing a book) Before you begin your book writing adventure, you must research your idea and see if it will fly. Who is going to read it? Who are you trying to appeal to with your words? You must have a general idea of who your intended audience will be. Check out other books. Is there a book already published that resembles your book? What will make your book unique from theirs? If there are similar books already out there, what is going to make your book different and make people want to buy it? If you are still reading, then it is safe to assume that you have your idea under control and are ready to more on in writing a book. Decide on a schedule that is best for you, one that you will be able to stick to. It will be very frustrating to you if have unrealistic expectations and then are unable to stick to them. Your schedule should begin before your research and carry through to the book being ready for publication. Make a detailed outline with the main plot, events leading to that plot, and explicit detail about the characters. By having more information about the character you will be able to become them as you are writing. By having background on them, even if it is irrelevant to the story, it may help while choosing their actions, dialogue, and feelings through out the book. An outline is also a good reference point to come back to double check your timelines and details. You may want to turn of you editing software for your first draft. While writing a book the first draft is when you begin meshing the plot, the characters, and everything together. Grammar, spelling, and punctuation can be fixed later. Remember books do not necessarily have to be written front to back. By writing different chapters or events it may be easier for you to come back and connect them later. Sometimes having the words on the paper and reading will make it easier to fill in the blanks. You are on a role and rough draft is finished. Now is the time to read it. When writing a book reading the rough draft will allow you to make sure that there are no errors in the timeline, that plots link with the characters, and that it all makes sense and flows together. Once you have accomplished that turn your editing software back on. It is time to fix your grammar, spelling, and punctuation mistakes. Now put you book aside. Let it sit for about two weeks or so before you pick it up again. This will give your mind time to be clear and fresh. Now read the book again. Does it still flow and make sense? Do you need to add something or change it? Now is the time. Choose someone to proofread your book for you. If at all possible you should hire a professional editor to do this. But if you cannot ask a colleague or maybe someone else you know with a writing or English background. While giving professional advice they will also be able to offer you and unbiased opinion. They will be able to see if there is a jump in the timeline you didn?t notice or if you had a character in the beginning and they just disappeared. The last thing to do while writing a book is creating the final draft. The final draft should be error free. This is your last chance to change anything before it goes to the publisher. Now is when all that time you spent writing a book comes together to make its trip to publication.

Is That Free Offer Legit? Tips that Can Help Everyone loves the chance to cash in some great free stuff, but navigating the world of freebie offers, especially online, can be like navigating a minefield. Unfortunately, a lot of people out there use the love others have of taking advantage of free deals to scam them out of money or personal details that can be used in identity theft scams. All of this gloom and doom doesn?t mean that you have to give up on free things altogether, however. The good news is that there are some simple, common sense steps you can take protect yourself from online freebie scammers. These tips will help give you the confidence that you can enjoy taking advantage of free offers without the fear of ending up facing some negative consequences. First and foremost, when you are checking out a free offer on the Internet, take a closer look at the website, beyond just reading the words and figuring out what you have to do get the free goods. Does the website look like it was made by a professional, with some consideration, or does it look like a five minute amateur job? Are typos and clip art the order of the day, or does it look like a website any business would be proud to call its own? What about the web address ? is a domain name that matches the business the website claims to represent, or is a ?free? domain address that includes the name of the domain company in the address? All of these factors can be red flags that determine the difference between a scam and a legitimate free offer. If the website looks half hearted or doesn?t seem to exactly ?match? the company it purports to represent, then don?t even think about trying to get anything from it. When you?re reasonably sure that the website is actually the front of a legitimate business, it?s time to turn your attention to the privacy policy of the website. The best privacy policies guarantee you that the email address you use to sign up for this offer will not be shared with any other companies ? but when it comes to free stuff, those kinds of privacy policies are few and far between. Many companies cover the costs of the free things you get by selling your email address to other companies that may have offers you they think you might be interested in. If you can?t find a privacy policy that lets you opt out of getting unwanted solicitations, at least make sure the site is secure and that any personal information can?t be obtained by hackers. Other things to look out for when you?re looking for freebies is products that are free but that require you to pay a shipping charge that seems beyond the pale for what it should cost to ship and freebie offers that seem to ask for way more information than needed for what the product actually is. Twenty pages of personal information for a travel size bottle of shampoo? That doesn?t make sense, and it should set off warning bells in your head. All of these red flags aside, giving out some amount of personal information comes part and parcel with freebie offers. There are a few things you can do to make life easier on yourself. Set up an email account that you will use specifically for freebie offers so all of the inevitable spam doesn?t clog up your main account. Use a phony phone number (preferably one that can?t be anyone else?s, like one that starts with 555). Last but not least, if you?re unsure about an offer, keep on moving. Better safe than sorry.